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插图引用
Market Capitalization, as of April 25, 2017
Yahoo! Finance. https://finance.yahoo.com/
Return on Human Capital, 2016
Forbes, May, 2016. https://www.forbes.com/companies/general-motors/
Facebook, Inc. https://newsroom.fb.com/company-info/
Yahoo! Finance. https://finance.yahoo.com/
The Five Largest Companies, in 2006
Taplin, Jonathan. “Is It Time to Break Up Google?” The New York Times.
Where People Start Product Searches, 2016
Soper, Spencer. “More Than 50% of Shoppers Turn First to Amazon in Product Search.” Bloomberg.
Percent of American Households Using Amazon Prime, 2016
“Sizeable Gender Differences in Support of Bans on Assault Weapons, Large Clips.” Pew Research Center.
ACTA, “The Vote Is In—78 Percent of U.S. Households Will Display Christmas Trees This Season: No Recount Necessary Says American Christmas Tree Association.” ACTA.
“2016 November General Election Turnout Rates.” United States Elections Project.
Stoffel, Brian. “The Average American Household's Income: Where Do You Stand?” The Motley Fool.
Green, Emma. “It's Hard to Go to Church.” The Atlantic.
“Twenty Percent of U.S. Households View Landline Telephones as an Important Communication Choice.” The Rand Corporation.
Tuttle, Brad. “Amazon Has Upper-Income Americans Wrapped Around Its Finger.” Time.
Flash Sale Sites' Industry Revenue
Lindsey, Kelsey. “Why the Flash Sale Boom May Be Over—And What's Next.” RetailDIVE.
2006–2016 Stock Price Growth
Choudhury, Mawdud. “Brick & Mortar U.S. Retailer Market Value—
2006 vs Present Day.” ExecTech.
Stock Price Change on 1/ 5/ 2017
Yahoo! Finance. https://finance.yahoo.com/
U.S. Market Shares, Apparel & Accessories
Peterson, Hayley. “Amazon Is About to Become the Biggest Clothing Retailer in the US.” Business Insider.
Average Monthly Spend on Amazon, U.S. Average 2016
Shi, Audrey. “Amazon Prime Members Now Outnumber Non-Prime Customers.” Fortune.
Percentage of Affluents Who Can Identify a “Favorite Brand”
Findings from the 10th Annual Time Inc./YouGov Survey of Affluence and Wealth, April 2015.
Industry Value in the U.S.
Farfan, Barbara. “2016 US Retail Industry Overview.” The Balance.
“Value of the Entertainment and Media Market in the United States from 2011 to 2020 （in Billion U.S. Dollars）.” Statista.
“Telecommunications Business Statistics Analysis, Business and Industry Statistics.” Plunkett Research.
U.S. Retail Employees
“Retail Trade.” DATAUSA.
The Smartphone Global Marketshare vs. Profits
Sumra, Husain. “Apple Captured 79% of Global Smartphone Profits in 2016.”MacRumors.
Gap vs. Levi's: Revenue in Billions
Gap Inc., Form 10-K for the Period Ending January 31, 1998 （filed March 13, 1998）, from Gap, Inc. website.
Gap Inc., Form 10-K for the Period Ending January 31, 1998 （filed March 28, 2006）, from Gap, Inc. website.
“Levi Strauss & Company Corporate Profile and Case Material.” Clean Clothes Campaign.
Levi Strauss & Co., Form 10-Kfor the Period Ending November 27, 2005（filed February 14, 2006）, p. 26, from Levi Strauss & Co. website.
Cost of College
“Do you hear that? It might be the growing sounds of pocketbooks snapping shut and the chickens coming home . . .” AEIdeas, August 2016.http://bit.ly/2nHvdfir.
Irrational Exuberance
Robert Shiller. http://amzn.to/2o98DZE.
Time Spent on Facebook, Instagram, & WhatsApp per Day, December 2016
“How Much Time Do People Spend on Social Media?” MediaKik.
Number of Timeline Posts per Day—Single vs. In a Relationship
Meyer, Robinson. “When You Fall in Love This Is What Facebook Sees.”The Atlantic.
Individuals Moving from/ to WPP to Facebook & Google
L2 Analysis of LinkedIn Data.
Global Reach vs. Engagement by Platform
L2 Analysis of Unmetric Data.
L2 Intelligence Report: Social Platforms 2017. L2, Inc.
U.S. Digital Advertising Growth, 2016 YOY
Kafka, Peter. “Google and Facebook are booming. Is the rest of the digital ad business sinking?” Recode.
Market Capitalization, February 2016
Yahoo! Finance. Accessed in February 2016. https://finance.yahoo.com/YOY Performance of Top CPG Brands, 2014–2015
“A Tough Road to Growth: The 2015 Mid-Year Review: How the Top 100 CPG Brands Performed.” Catalina Marketing.
Percent Global Revenue Outside the U.S., 2016
“Facebook Users in the World.” Internet World Stats.
“Facebook's Average Revenue Per User as of 4th Quarter 2016, by Region （in U.S. Dollars）.” Statista.
Millward, Steven. “Asia Is Now Facebook's Biggest Region.” Tech in Asia.
Thomas, Daniel. “Amazon Steps Up European Expansion Plans.” The Financial Times.
Alibaba.com, YOY Growth, 2014–2016
Alibaba Group, FY16-Q3 for the Period Ending December 31, 2016 （filed January 24, 2017）, p. 2, from Alibaba Group website.
Price:Sales Ratio, April 28, 2017
Yahoo! Finance. https://finance.yahoo.com/.
LinkedIn Revenue Sources, 2015
LinkedIn Corporate Communications Team. “LinkedIn Announces Fourth Quarter and Full Year 2015 Results.” LinkedIn.
The March to a Billion Users
Desjardins, Jeff. “Timeline: The March to a Billion Users ［Chart］.” Visual Capitalist.
Driving 90% of Digital Ad Growth, 2016
Kint, Jason. “Google and Facebook Devour the Ad and Data Pie. Scraps for Everyone Else.” Digital Content Next.