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12 收入翻番，焦虑减半
如何不靠运气致富呢？我们看富人的答案。
Naval Ravikant 是 Twitter 投资人，也是硅谷非常著名的天使投资人，除了投资 Twitter 外，他还是Uber等多个公司的投资人。此外，他还创立了AngelList，是美国股权众筹平台的鼻祖，人称他是一个商业思想家。
Naval Ravikant 曾对如何不靠运气致富 How to Get Rich（without getting lucky）这个主题发过40个小贴士。经他授权，我将这40条原文列出，并根据我的理解翻译成中文。如果你英文还不错，就不用看我下面翻的中文，直接看英文。
1.Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
追求财富，而不是金钱或地位。财富是在你睡觉时都能帮你赚钱的资产。金钱是我们衡量时间和财富的工具。地位是你在社会等级中的身份象征。
2.Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
相信光明正大地获得财富是可能的。如果你从内心鄙视财富，它就会躲着你。
3.Ignore people playing status games. They gain status by attacking people playing wealth creation games.
不要太在意那些玩社会地位游戏的人，他们通过攻击创造财富的人而获得自己的“地位”。
4.You’re not going to get rich renting out your time. You must own equity — a piece of a business — to gain your financial freedom.
你不能通过出售自己的时间变富。你必须靠打造商业模式获得财务自由。
5.You will get rich by giving society what it wants but does not yet know how to get. At scale.
要想发财，你要提供人们想要但是还不知道怎样获得的东西，并且将它规模化。
6.Pick an industry where you can play long term games with long term people.
找一个可以跟一群人共同玩很长时间的产业（选择重复长期博弈，而非偶尔短期博弈）。
7.The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.
互联网极大地拓展了职业空间。很多人还没意识到这一点。
8.Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.
玩迭代游戏。生活中所有的回报，无论是财富、人际关系还是知识，都来自复利效应。
9.Pick business partners with high intelligence, energy, and, above all, integrity.
选择智商高、能力强的合作伙伴，但更重要的前提是，必须诚信。
10.Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
不要和愤世嫉俗者和悲观主义者合作。他们的信仰是自我应验预言（这样的人不作为，期望坏结果出现，以证明自己预测的正确性）。
11.Learn to sell. Learn to build. If you can do both, you will be unstoppable.
学会销售，学会构造（产品）。如果你同时掌握了这两样，你将是无敌的，没有什么可以阻挡你。
12.Arm yourself with specific knowledge, accountability, and leverage.
用独特的知识，可信赖的品质，以及自身影响力装备自己。
13.Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
独特的知识是指不能轻易学到的知识技能，如果能被轻易学会和教会，那么社会也可以培训其他人来代替你。
14.Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
独特的知识是在你追求真正的好奇心和激情时获得的，不是当下最热门的。
15.Building specific knowledge will feel like play to you but will look like work to others.
建构独特知识对你来说就像玩一样，但对别人来说就像是工作。
16.When specific knowledge is taught, it’s through apprenticeships, not schools.
独特的知识不是在学校里教会的，它只能通过学徒制传授。
17.Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
独特的知识通常有很高的技术含量和创造性，它不能外包或自动化。
18.Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
成为可信赖的人，用自身名义承担商业风险。社会也就回报你权利、资产和影响力。
19.The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.
能被信赖的人都具有独特的、公众的、有风险的品牌，如奥普拉、特朗普、坎耶、埃隆。
20.Give me a lever long enough, and a place to stand, and I will move the earth. — Archimedes
只要给我一个足够长的杠杆和一个可以立足的地方，我就能撬动地球。——阿基米德
21.Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
获得财富需要影响力。商业影响力来自资本、人力和零边际成本就能复制的产品（代码和媒体）。
22.Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
资本就是金钱，用你的独特知识、可信赖品质和优秀的决策力筹集资金。
23.Labor means people working for you. It’s the oldest and most foughtover form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
劳动力就是为你工作的人，这是最古老、最有影响力的影响力。人力影响力会让你的父母骄傲，但不应浪费生命去追逐它。
24.Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
资本和劳动力是许可影响力。每个人都在追逐资本，但总得有人给你。每个人都想要领导他人，但总得有人跟着你。
25.Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.
代码和媒体是无许可影响力。它们是当代财富新贵的影响力。能让你创建的软件和媒体在你睡觉时仍然为你工作。
26.An army of robots is freely available — it’s just packed in data centers for heat and space efficiency. Use it.
有大量的机器可以自由使用——它们被放置在数据中心只是为了更有效地利用空间和发挥作用，一定要用好它。
27.If you can’t code, write books and blogs, record videos and podcasts.
如果你不会写代码，你可以写书和博客，还可以录视频和音频。
28.Leverage is a force multiplier for your judgement.
自身影响力能将你的判断力加倍放大。
29.Judgement requires experience, but can be built faster by learning foundational skills.
判断需要经验，但可以通过学习基本技能很快建立起来。
30.There is no skill called "business". Avoid business magazines and business classes.
没有一种技能叫作“商业”，远离商业杂志和商业课程。
31.Study microeconomics, game theory, psychology, persuasion, ethics,mathematics, and computers.
学习微观经济学、博弈论、心理学、说服技术（行为设计）、伦理学、数学和计算机。
32.Reading is faster than listening. Doing is faster than watching.
（学习上）阅读比耳听更快，行动比观摩更快。
33.You should be too busy to "do coffee" ,while still keeping an uncluttered calendar.
虽然你忙得连喝一杯咖啡的时间都没有，但要保证日程井然有序。
34.Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
设定并贯彻理想的个人时薪。如果解决一个问题比你自己做更快更省钱，就不要做。如果外包一项任务的成本低于你的每小时工资，就把它外包出去。
35.Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
要勤奋，尽管跟谁一起工作和做什么工作比你如何努力工作更重要。
36.Become the best in the world at what you do. Keep redefining what you do until this is true.
努力成为在这个领域最牛的人，并不断定义和调整，直到实现这个目的。
37.There are no get rich quick schemes. That’s just someone else getting rich off you.
世界上没有快速致富策略，那只不过是卖致富策略的人想从你身上赚钱。
38.Apply specific knowledge, with leverage, and eventually you will get what you deserve.
运用独特知识以及自身影响力，最终你将收获你应得的。
39.When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.
当有一天你变得富有时，你将意识到这并不是你最初想要的东西。但这是之前的想法，现在你应努力做好当下的事。
40.Summary: Productize Yourself.
总结一句话：将自己精雕细琢为一个产品。